There's something magical about a New Year. It's the perfect time to set new goals and get clear on what you want to see happen in the upcoming months. We have compiled a list of a few things that will help you reach your #CAREERGOALS in 2022.
1. Get Refined
Take New Courses
Whether you have a specific skill that you'd love to improve on, or you're just curious about other methods and learning new things, taking a course is a surefire way to add value to your work. Investing in your education is always worth it!
Find a course (or two or three!) that you'd love to take this year - and then make a plan for how and when you're going to make it happen.
To check out our Online Courses/Free Education Resources, click here.
2. Get Inspired
Attending in person events like the LashConference is one of the most powerful ways to draw inspiration for your career. Not only can you make new friends, have fun, and travel - but you also get to hear Top Leaders in the Industry share the things they did to find success.
Make it a point to attend at least one in-person event this year, even if it's only virtually. We guarantee it will inspire you on next steps you can take to increase your business' bottom line, and reach all of your goals.
For information on The LashConference 2022, click here.
3. Get Renowned
Starting your own product line can be expensive, tedious, and often soak up a lot of precious time. Some companies will allow you to purchase their product at wholesale pricing and retail it to other lash artists in your area. We have several people who have started doing this with our product line, and they love it! All the local lash artists in their area can come shop in person, and they get to earn money simply by supplying.
Look into this option for your business, and see if it makes sense for you!
For more information on our Wholesale Program, click here.
4. Get Involved
Become an Affiliate
If you're wanting to get involved with some of your favorite lash brands, see if they are accepting applications for new Affiliates/Influencers! You can often make a commission off of sharing your favorite products or creating content for the brand. This is another way you can add some extra change in your pocket without any overhead.
We are currently accepting new Affiliates, so if you'd like to apply, click here or email us at firstname.lastname@example.org.
5. Get Creative
Try Something New
Are you sick of feeling like you do the same things all day, every day? Try a new set completely out of your comfort zone. Ask for a model who's willing to let you experiment so you can challenge yourself with something completely new and different - like L Curls, Colored Lashes, or a Strip Lash look!
You can also shake it up on the business end - offer a new incentive for Referrals, make a New Client Welcome Goodie Bag, change the way your room is set up! Only you know what will be the right thing for your business.
Write down three things you want to try this year that are completely new to you!
6. Get Focused
Use Magnifying Glasses
If there's one thing that can really improve your accuracy and speed, its Magnifying Glasses. These things are a GAME CHANGER. They really do help you do your best work. Plus, when you have the right magnification, they can alleviate a lot of strain on your neck, shoulders, back, and eyes. They do take a minute to adjust to, but once you are used to wearing them, you'll never go back!
To shop our Magnifying Glasses, click here.
7. Get Skilled
Practice makes Progress
The truth is, perfecting any craft or skill takes time and dedication. The more you lash, the better you'll get! Take every chance you can get to practice, ask for feedback, and learn new things.
At the end of the day, there's two things that will keep a client coming back to you. Your passion - and your skill. If you can give them their favorite set they have ever had, they will continue to come back to you time and time again. The better your skills are, the more prepared you are to give them the lashes they've always wanted. So practice, practice, practice every chance that you get!
To shop our $10 Practice Lash Trays, click here.
Here's to a phenomenal 2022 full of success, happiness, and connection.
Stay Fabulous, and Lash On!
Ugh! The dreaded cancellation policy! It's something you have to do. As long as you make sure clients know your policies by clearly stating them - you'll be good to go!
It's important to have your cancellation policy listed on your website, Facebook page, instruction cards, and consent forms.
This is not being "mean" it's just asking for respect of your time. Which we all deserve!
Here are a few examples of cancellation policies:
- "Please give 24 hour notice when cancelling or rescheduling to avoid a $25 fee."
- "Appointments must be canceled or rescheduled 48 hours in advance or 50% of the service will be charged to the credit card on file."
- "If a client is more than 15 minutes late, the appointment will be cancelled and the client will be charged a no-show fee."
Policies do not have to be limited to cancellations; they can include any other instructions to respect your business. Here are some more examples:
- "No unattended children in studio."
- "Please arrive 10 minutes early to appointment"
- "Please arrive with clean lashes to your appointment or you will be charged a $10 cleaning fee."
- "Please refrain from drinking caffeine right before your appointment."
Again, these are just basic examples. Find what works best for your business and clientele.
Here are a few helpful tips for setting up your own policies:
- Allow a little room for error. It's okay to allow one "get out of jail free" card when the situation calls for it.
- Stand your ground and don't let anyone take advantage of you, while remaining professional of course! Remain firm on policies that you set.
- If you're going to keep a credit card on file make sure your client knows this and agrees to it in writing (you can add this to your consent form)
- If you're uncomfortable with keeping a credit card on file, you can charge a booking fee.
Do you have any other tips that have helped you maintained a balanced cancellation policy? We want to hear em!
Happy Tuesday, & LASH ON!